Customer Success Spotlight: Capital Flow

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It’s a brand new year and we’re excited to announce the first Customer Spotlight of 2022! January's first Customer Spotlight is dedicated to Capital Flow, a refined financial platform that focuses primarily on helping novice traders reach their full stock market potential. Capital Flow cares about the user experience and they are committed to providing beneficial data and tools. We spoke to CEO, Joey Taylor, about what inspired him to start Capital Flow, how they set themselves apart from their competitors, and the company’s biggest challenges so far.

‍Give us the elevator pitch for your company.

Many of the people that I speak with whom are not actively involved in the stock market often share similar reasons for why they choose not to participate in the markets. One of the most common reasons is that they believe that the market is “a rigged game” that’s designed for the big fish (politicians, billionaires, CEOs, etc.) to always win. Meanwhile the common man ends up losing money. This sounds terrible that people assume this to be true about the stock market but unfortunately, they are correct in some ways. Oftentimes, the big fish, or as I like to call them, the whales, can access information about a company that will cause its stock to move far before that information is available to the public. Personally, I believe that the response to this should not be avoiding the stock market, but instead doing the exact same things that the whales are doing. This is what Capital Flow provides. Users will have access to real-time options flow data, or in other words, users can see exactly what stock options the whales are buying and when they are buying it. This will even the playing field between the whales and the common man. Being able to see multi-million-dollar orders in real time gives Capital Flow users a huge advantage in the stock market as it allows them to now base their own trades off of that information.

‍What is your professional background?

My name is Joey Taylor, but most people call me JT. I am a 21-year-old full-time entrepreneur, investor and trader. I took an interest in stock investing at 16 after taking a personal finance class in high school which led to me pursuing further at the University of Lynchburg as a business major. I spent my free time delivering pizza for Dominos and using the extra cash to trade in the stock market. I began sharing my success in the stock market on social media and many people took interest. As I began to develop my strategy and win rate, this led to me founding Impact Investments, a trading group focused on building and educating traders, in November of 2019. The group started off with me sharing my knowledge of the markets and some of my trades with group members and now over two years later, Impact Investments has grown into a business that is able to employ multiple people full-time. We’ve helped thousands of group members earn financial freedom through the stock market and enabled them to do things like quit their jobs, pay off debt, buy houses and more!

‍What inspired you to start your company?

The inspiration behind Capital Flow is simplicity. I am a big advocate of keeping tasks simple, regardless of what they may be. One of my favorite quotes is “You can question my methods, but not my results.” and this is especially true for the stock market. Making money in the stock market does not have to be a complicated process, and it shouldn’t be. People who approach the market for the first time often have this idea that they need to know a million things before they can start earning money. This is not true. In reality, you can keep the process of making an income in the stock market as simple as following the order flow. Many traders may disagree with this method but that takes me back to my earlier quote of “You can question my methods but not my results.” If all your trades are made off simply following the flow and you have an 80%-win rate, then you are now able to earn a full time living just from following the whales and nobody can question those results. You do not need to be a genius to earn a living trading in the stock market, you just need a system that works and that system does not have to be complicated. Following the flow or “smart money” is a system that works and that is simple enough so that anyone can use it. Less research and more profits. That’s simplicity and that’s Capital Flow.

‍What have been your biggest challenges, and what did you learn from them?

I knew that being the CEO of a new company like this would come with some challenges, but I am blessed to have a strong team around me that is built up of some of the smartest people whom I’ve ever met. I’d have to say that some of the biggest challenges around this project have been building a legal team for this company and just being able to get the data to a point where it’s easy for our users to read. I’ve been in business before, so I already understand the value of having a good team. This project just further solidified that for me.

‍How do you set yourself apart from your competitors?

Capital Flow will begin by focusing on the novice trader, as many other platforms are complex and confusing. We want to provide a playing field easy enough to understand and utilize. A few features will be the ability to filter flow data specific to their watchlists, cancelling out all the extra noise in the market. In addition, we are including interactive learning tools for users to improve their strategies and how to understand order flow.  

‍Why did you choose to work with Intrinio?

I chose to work with Intrinio because I believe that they are the best service all around when it comes to providing efficient real-time options flow. Other services seemed to only provide bits and pieces of what was needed while Intrinio had everything.

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