NFTs Made it to Super Bowl LVI

The NFL’s special plans

Gameday is right around the corner, and the National Football League has a wild surprise for fans attending this year’s Super Bowl!

Attendees will receive a customized non-fungible token, also known as an NFT, complimentary of the NFL and Ticketmaster. The NFTs will resemble actual gameday ticket stubs, displaying each fan’s own section, row, and seat. This isn’t the first time the NFL has dabbled with these collectible tokens, they've actually been providing free commemorative NFTs for select games since late last year.  

According to Bobby Gallo, the SVP of Club Business Development at the NFL, “Collecting ticket stubs has always been something our fans love to do, especially for the season’s biggest game and offering customized Super Bowl NFTs allows us to enhance the gameday experience, while also enabling us to further evaluate the NFT space for future ticketing and event engagement opportunities.” Providing personalized NFTs is definitely an impressive move, and a clever way to keep and gain new sports fans.

In fact, the NFL noticed a huge increase in their fanbase engagement after incorporating the digital tokens. During the period of making those NFT related announcements, their average email open and click rate skyrocketed from 20% to almost 75%. Approximately 350,000 NFTs have been distributed by the NFL so far, and Gallo established they plan on “Creating more one-to-one experiences through innovation and technology.”

This fan engagement strategy is refreshing and an interesting way to make an entrance into blockchain technology.  

What are NFTs in the first place?

We have been talking about NFTs and how they made it to the Super Bowl, now let’s dive deeper into what the NFL is passing out for free.

Non-fungible tokens are digital assets that can be bought or sold using blockchain technology. These unique tokens are non-replaceable and come in several forms, with artwork being the most popular. Other types of NFTs include trading cards, music, video clips, domain names, tweets, and memes.

Yes, you read that right, even memes. Just this past June, the well-known ‘Doge’ meme sold for $4 million. And remember ‘Nyan Cat’? A meme of the Pop-Tart cat sold for almost $600,000 last year.

These crypto assets have attracted a variety of fans, including celebrities, gamers, artists, tech enthusiasts, and several industries. Essentially, NFTs are a neat way for users to own something exclusive and profitable.  

Seven trending NFT marketplaces

There are plenty of ways to get your hands on some NFTs and we’ve done the research for you. Here are seven trending NFT platforms that allow users to create, trade, buy, sell, and auction the unique digital collectibles.

1. OpenSea

OpenSea is a digital marketplace that was founded in 2017 by Devin Finzer and Alex Atalla. This is by far the biggest NFT marketplace worldwide, having over 600,000 users, and more than 80 million NFT uploads.

2. Rarible

Rarible is a multi-chain NFT marketplace that allows users to safely create and sell. And unlike other marketplaces, users have the option to create NFTs completely free of charge. Rarible has over 1.6 million users and the company is on an active mission to environmental sustainability.‍

3. Binance NFT

Binance NFT is another famous marketplace that is eco-friendly and energy efficient. The virtual platform has over 1 million transactions per second with an average daily volume of 2 billion!

4. MakersPlace

MakersPlace is a blockchain-based marketplace founded in 2018 by Dannie Chu, Yash Nelapati, and Ryoma Ito. The platform focuses on empowering digital creators from all over the world, allowing users to create and invest in limited-edition artworks.

5. Nativo

Nativo is a brand-new Latino NFT marketplace that specializes in authentic Latin-based digital artworks. This platform is on a mission is to integrate Latin American culture into the blockchain ecosystem.

6. Nifty Gateway

Nifty Gateway is an interesting platform that is owned by security technology company Gemini, which means you can count on an awesome security infrastructure. This marketplace offers its users a safe place to trade and collect NFTs, payment options, collector services, and no gas fees.

7. Decentraland

Decentraland is a unique 3D virtual world where users can trade, play games, engage with other users, and even buy digital real estate. This NFT-based virtual world is the first of its kind and was launched in 2017 by Esteban Ordano and Ari Meilich.  

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