Customer Success Spotlight: Ortex
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We are proud to collaborate with some of the most innovative and impactful entrepreneurs and businesses, and we’re delighted to showcase their leading-edge work in our blog. Intrinio's Customer Success Spotlight series will focus on a client that has used our powerful technology to build something revolutionary.
Meet Ortex! Ortex is a leading financial analysis and research platform based in London. The platform specializes in identifying and analyzing trending and vital data for your stocks and was awarded "Best Equity Analytics Platform" by the London Trader in 2021. With Ortex, users can make smarter trades easily. We had the pleasure of speaking with James Kosinski, Business Development Manager at Ortex, and discussed how the company sets themselves apart from competitors, how the company was founded, and their biggest successes so far.
Give us the elevator pitch for your company.
ORTEX is a revolutionary global stock analytics platform which identifies and analyzes relevant and important data for your stocks. Whatever your role within equities, this data and analysis will undoubtedly provide unique opportunities, keep you better informed and help maximize performance and profitability.
What is your professional background?
ORTEX was founded by Patrick Brown and Peter Hillerberg. Both founders have extensive experience within the investment industry; Patrick working in the front office of many world-renowned investment banks and Peter focused on programming and software development, specifically within investing. They combined their individual expertise to create ORTEX, helping investors enhance their trading decisions.
What inspired you to start your company?
ORTEX was founded on the concept of combining unique and best in class data providers together in one intuitive platform, to provide an edge for our users and aide investors in their day-to-day trading activities.
Both founders were frustrated at using outdated clunky software across multiple investment platforms to access the data they needed. They wanted to be able to access vast ranges of data live, all at once, on one platform.
What have been your biggest challenges, and what did you learn from them?
With rapid growth comes the need for constant improvement. We work tirelessly to provide the latest, most valuable data sets overlayed with unique analysis on an intuitive, stylish platform. Keeping up with the demand for new data has been a challenge, but our growing experience has enabled us to streamline the process, making new data available on ORTEX faster.
It is notoriously difficult to provide accurate estimates for short interest levels, trading signals and more, but through years of experience, refinements to the machine learning models and back testing, ORTEX provides analysis that can truly provide an edge to our users.
What have been your biggest successes?
We believe our biggest success is finally arming the rapidly growing and increasingly advanced retail trader with the quality of data and analysis only previously available to investment banks and hedge funds. Our success has come from not underestimating how proficient this investor base has become. The retail traders understand and recognize the quality and breadth of data and analysis we provide. We are proud to have levelled the playing field.
This is only made possible by our other greatest success; the ORTEX team. Over the last two years we have seen incredible growth, and to sustain this we have expanded every team, from customer support to quant developers. Every new joiner has been a success, and we can go from idea to production within a few weeks, sometimes days. Last year for example there was an increased interest in short interest data, particularly in "meme" stocks such as GME, AMC and BBBY that experienced short squeezes. Many of our customers asked if we could provide short interest data not only updated daily, but live through the day. Seven days later, we had live short interest up on the platform.
How do you set yourself apart from your competitors?
We believe the proprietary analytics that ORTEX provides our users, on top of the vast array of other world class data included on the platform, sets ORTEX apart. For example, our live short interest data enables our users to gauge changes in investor sentiment throughout the day, rather than relying on delayed and outdated official exchange reports.
ORTEX was also designed for all investors. That is why we are committed to keeping subscription costs as low as we do for users, despite the extremely high costs of accessing such valuable and vast data. There is nowhere else that offers the range, quality and analysis of data that ORTEX does.
Why did you choose to work with Intrinio?
When we expanded our Option coverage in 2021, we were looking for a provider that could give us access to all the US options data, over an easy, modern API. Intrinio provides all that, and as we are both companies with modern technologies, it was easy to integrate Intrinio’s option feed into our data sets. That enabled ORTEX to focus more on analyzing the data and work on intuitive ways to display Option chains, interesting option flows and much more, all to make it as easy as possible for our customers to find the most relevant information to make a better trading decision.
