# DuPont Identity: Formula and How to Calculate It

By Intrinio
September 25, 2023

## What is a DuPont Analysis?

In the intricate landscape of financial analysis, the DuPont analysis stands as a powerful tool that unveils the intricate layers of a company's financial performance. Also known as the DuPont identity or DuPont model, this analytical framework dissects a company's return on equity (ROE) into its fundamental components, offering a nuanced understanding of what drives profitability.

In this article, we delve into the essence of the DuPont analysis, exploring its formula, applications, and how Intrinio empowers you to master this financial prowess.

## What is the DuPont Formula?

At its core, the DuPont formula breaks down a company's ROE into three primary components: profitability, efficiency, and financial leverage. The formula can be expressed as follows:

ROE = Net Profit Margin × Total Asset Turnover × Equity Multiplier

Here's the breakdown of each component:

• Net Profit Margin: This represents the company's ability to turn revenues into profits. It's calculated as Net Income divided by Total Revenue.
• Total Asset Turnover: This indicates how effectively the company uses its assets to generate sales. It's calculated as Total Revenue divided by Total Assets.
• Equity Multiplier: Also known as financial leverage, this reflects the company's level of debt and its impact on equity. It's calculated as Total Assets divided by Total Equity.

## Why is it Called DuPont Analysis?

The name "DuPont analysis" stems from the company that popularized this analytical approach – E. I. du Pont de Nemours and Company, commonly known as DuPont. In the early 20th century, DuPont Corporation pioneered the use of this analysis to evaluate its own financial performance and identify areas for improvement. Over time, the method became widely adopted and was eventually named after the company that brought it to the forefront of financial analysis.

## Sample Calculation of DuPont Identity

Let's consider a simplified example to calculate the DuPont identity for a fictional company:

Net Income: \$1,000,000
Total Revenue: \$5,000,000
Total Assets: \$10,000,000
Total Equity: \$7,000,000

Net Profit Margin: Net Income / Total Revenue = \$1,000,000 / \$5,000,000 = 0.2 (20%)

• Total Asset Turnover: Total Revenue / Total Assets = \$5,000,000 / \$10,000,000 = 0.5 (50%)
• Equity Multiplier: Total Assets / Total Equity = \$10,000,000 / \$7,000,000 = 1.43

Now, apply the formula:

ROE = Net Profit Margin × Total Asset Turnover × Equity Multiplier
ROE = 0.2 × 0.5 × 1.43 = 0.143 (or 14.3%)

## Difference Between 3-Point and 5-Point DuPont Analysis

While the traditional DuPont analysis employs the three components mentioned earlier, some variations incorporate additional layers. The 3-point analysis focuses on profitability, efficiency, and leverage, while the 5-point analysis further dissects profitability into operating margin and tax burden. The 5-point analysis provides a more granular view of profitability drivers.

## Advantages of Using DuPont Formula

• Comprehensive Understanding: DuPont analysis offers a comprehensive breakdown of ROE, allowing you to pinpoint the sources of profitability and inefficiencies.
• Diagnosing Issues: By dissecting different components, you can identify specific areas that might be impacting overall ROE.
• Comparative Analysis: DuPont analysis enables you to compare your company's financial performance with competitors or industry averages.

## Limitations of DuPont Analysis

• Sensitivity to Assumptions: The accuracy of the analysis heavily relies on the accuracy of the financial data and assumptions used.
• Simplicity Bias: The formula's simplicity might overlook more complex factors that influence financial performance.
• Changing Dynamics: The analysis might not capture changes in the company's business model or industry shifts.

## Where to Find Financial Data for DuPont Analysis

Above, we covered exactly how to calculate the DuPont identity for a fictional company, but in practice it’s likely you’ll be analyzing a real, publicly traded company.

In that case, you’ll need (at a minimum) the following data points:

• Net income
• Total revenue
• Total assets
• Total equity
• Net profit margin
• Total asset turnover
• Equity multiplier

All of those data points, and everything you will need to calculate the DuPont identity, are made available within Intrinio’s fundamental data packages. We offer the highest institutional-grade fundamental data, at the most affordable prices.

You’ll get high-quality data delivered through a powerful API, with great documentation, SDKs, multiple delivery methods, stellar support, and you’ll do it all without breaking the bank.

We’re always happy to offer free trials, so request a consultation with one of our data experts or chat with us live on our website to get started with your own free trial in just minutes.

The DuPont identity stands as a beacon that guides financial analysis through the intricate layers of a company's profitability. With its multidimensional approach, the DuPont analysis empowers analysts, investors, and decision-makers to delve beyond surface-level metrics and uncover the true drivers of financial performance.

Intrinio amplifies the power of the DuPont formula by providing access to accurate and real-time financial data, equipping you with the insights needed to master this insightful analysis. So, embrace the DuPont identity and let it illuminate your journey through the complexities of financial analysis.

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