Developer Spotlight #4: FinanceBoards [blog series]

Andrew Carpenter
December 13, 2016

Our mission at Intrinio is to power a generation of applications that will fundamentally change the way our broken financial system works. Intrinio data feeds form the basis of large enterprise business reporting applications, fintech web-apps, simple mobile apps and even blogs. Our developer program provides free financial data for 6 months to qualifying startups. It's rewarding to see our product come to life at the hands of today's most innovative developers building powerful things.

We're lucky to be in a business where we grow together with our customers, and we're proud to show off their hard work. Each blog in this series will feature a developer or a startup that has leveraged our financial data feeds to build something incredible.

These are their stories.

Developer Spotlight: FinanceBoards

We wouldn't call Tampa Bay a fintech hub (yet), but we happened upon another fintech startup in our own backyard that knocked our socks off. What we found was a dynamic father-son duo, incredibly advanced programming expertise, and a strong passion for building a better investing methodology.

How did you get started?

"My dad’s plan was never to get into financial markets. He’s a programmer through-and-through."

Atanas Stoyanov, Founder & CEO of FinanceBoards, never intended to build a financial app. In fact, he's a developer. A really good developer.

After successfully exiting a previous software business, Atanas put his assets in the hands of some highly regarded investment managers. After a few years of watching his investments perform 3-5 points below market indices (sound familiar?), he had had enough.


In the search for a better methodology, Atanas created WooTrader. It functioned similarly, in a way, to his previous software company by finding bottlenecks. WooTrader incorporates all influencers (social signals, fundamentals, technical factors, & more) to accurately find bottlenecks/opportunities in current market models. This concept has grown into a powerful platform that provides 350+ screeners and predictive models for personal investors.

What is FinanceBoards?

Those WooTrader models are now integrated into a brand new and even more powerful tool - FinanceBoards. The platform allows users to create their own financial dashboards by using stock market data widgets. Users (primarily traders and brokerage firms) can also integrate their own specific APIs into a widget.

Dozens of widget categories enable traders to build a truly customized dashboard with exactly the data they need to see. There are 6 premade dashboards and over 500 premade widgets for financials, technicals, web and social, risk and return, Ben Graham strategy, short term buying, medium term selling, options, and more, with data integrated from hundreds of APIs.

You can duplicate, edit and delete any dashboards or widgets on the platform. The widgets are flexible. You can change size, integrate new data, and add categories for each widget so they are searchable.One of those prepopulated widgets includes IEX real-time stock prices from Intrinio.

Users can easily build their own widget and integrate a new API. An HTML template allows you to edit the widget and configure a new data feed.

Tell us about your team!

Martin Stoyonov is one lucky college student. He's taking a gap year before entering college to join his dad (Atanas) and Steve Hamburger (an old colleague) in building out FinanceBoards. Working on the ground level of a startup is not something every college student gets to do - much less with an app as dynamic, complex, and impactful as FinanceBoards.

This isn't the first rodeo for Martin's dad Atanas - the founder and lead developer behind FinanceBoards. His previous company tested software performance, regression bugs, and other software issues. It's now named Smart Bear - - and supports over 4 million developers, testers, and operations teams globally. Needless to say, it was a success.This father-son team works alongside Steve Hamburger, who brings 30+ years of banking industry experience to the team. Steve once managed a team that created the home equity line of credit and worked with the Federal Reserve to make it a national product.

This small team packs a heavy punch of talent.

As a developer, what was a challenge you faced in the development of your app?

The team at FinanceBoards found the greatest challenge in getting FinanceBoards off the ground was the outdated sentiment of a very traditional and conservative industry. Humans are irrational. Although the finance industry has heavily under-performed over the past 5-10 years, most traders and investors are still trying to make a buck with outdated tactics.

Data quality was also an issue since regulators don't force institutions to file their documents in the same way. We're glad we could solve some of these headaches for the FinanceBoards team - we love watching them grow!

"Integrating Intrinio’s data was easy and fast, and some of our platform’s coolest widgets are the IEX real-time price quotes charts and data streaming."

So what's next for FinanceBoards?

Martin is having a blast. He's enjoying his gap year in the most productive way possible by helping with the launch and marketing of FinanceBoards. He had the opportunity to present the application in front of thousands of developers at this year's FinDEVr conference in October and in front of thousands of traders at the Trader's Expo in November. Imagine where he'll be in four years!

FinanceBoards is still expanding and improving, with plans to dig into machine learning, AI, and non-traditional quantitative investing methodologies.You can keep up with them by following the WooTrader Twitter and get signed up for FinanceBoards BETA by clicking below.


Stay tuned for more Intrinio User highlights!