Data Marketplace: An Introduction to Intrinio

Andrew Carpenter
February 13, 2017

If you're a fintech developer or financial analyst looking for affordable, accessible financial data, you're in the right spot. Intrinio is 100% focused on changing the way financial data is sold. Instead of pushy sales people, expensive fees, and limited access, we have a data marketplace designed so you can save money and make time to build something meaningful.

We threw out the mold of traditional providers and in doing so, built a platform that can take some getting used to. If you are "used to" paying $2,000/mo for a single terminal or getting quoted $20,000/mo for real time stock prices, our platform is well worth learning. This article is designed to provide an orientation to make the learning process easier and includes links to helpful resources as well as explanations of some frequently asked questions.

What is this place?

Intrinio is a data marketplace, selling different types of financial data as well as apps built with that data. Intrinio pulls data from multiple sources, including the SEC, FRED, FDIC, and third-party data vendors, into its database.

That database is then segmented into numerous "data feeds" that represent a single category of data, like real time stock prices or macro-economic data. Users can subscribe to each data feed separately depending on the data they need. Unlike other providers, who bundle all of the data together, Intrinio only charges users for the data feeds they need.

Even though there are many data feeds, Intrinio has a single API, meaning that developers only need to learn the API once. Many other data providers have separate APIs for each data source, making development a lot more complicated.

When developers build applications using Intrinio's data, we add them to the data marketplace. If you're a developer, you can access data feeds to build apps via RESTful API. If you are a financial analyst, you can use the apps developers have built to access the data, including Excel and 3rd party apps as well.

It's important to remember that, for both applications and the API, you can only access data from the data feeds you are subscribed to. In order to subscribe to a data feed, you will need to create an Intrinio account.

If you are unfamiliar with API keys and how to use them in Excel, this article shows you how to get started. If you want to get started with the API, this is a good guide and includes SDKs with sample code in numerous languages.

How do I use the different feeds?

If you visit our help page, you will see links to dozens of different pages. Intrinio has more than 50 different data feeds and we keep links to tutorials and examples for each data type on our help page.

You will see a section for "Getting Started" that includes guides for economic data, stock prices, analyst estimates, historical data, and more. Each guide includes examples in Excel and API format.

You will also see links to our documentation. The documentation is the authoritative source for Intrinio matters and it's a good idea to learn how to search it. We have found, however, that only seasoned developers do so. Newbie developers, and most Excel users, aren't used to reading documentation, which is why we include so many step-by-step guides on the help page.

The help page also includes a "Coverage Reference" section with links to different types of financial data objects (stocks, stock exchanges, economic indices, etc). Intrinio provides financial data in many categories and these lookup pages will allow you to find the identifier for the data you need. For example, AAPL represents Apple Stock, BHEL:IS represents Bharat Heavy Electricals Limited on the Indian NSE exchange, $PAYEMS represents non-farm payrolls, and ^XLON represents the London stock exchange.

Once you have identified the stock, exchange, index, or other financial object you want data for, the "Data Tag Reference" section has links to the different data points available for each data feed.

Data Marketplace Feeds

Intrinio is adding data feeds to the data marketplace every month. Currently, there are more than 200 data feeds in the "prices" category alone. It's natural that users would have some confusion about the different data feeds and what is included.

Our most popular feed is the US Fundamentals and Stock Prices data feed. This feed gives access to historical fundamentals (balance sheet, income statement, cash flows) going back to 2008, valuation metrics, ratios, and real time prices.

The real time prices aspect of the feed causes some confusion. In Excel or via the REST API, you can use the tag last_price to call the real time stock price of a security. The price, however, won't update until you pull it in again.

If you need the price to update continuously, try the IEX Real-Time Stock Prices websocket. This article explains the difference between the IEX websocket, which pushes streaming real time prices, and the Fundamentals RESTful API, which allows users to pull real time prices.

Intrinio offers many data feeds providing different types of analyst estimates from Zacks. These feeds are broken out by estimates of sales and estimates of earnings as well as by historical and current estimates. Analyst ratings and price targets are also available. This article gives a good overview of the estimates data and how to access it.

More than 30 different Exchange Data International feeds can be found in the marketplace. This article reviews the international EOD feeds that are available and explains how to access them.

Wait, what?

We know Intrinio's data marketplace can be overwhelming. Even understanding how to subscribe to the data feeds you want can be confusing, let alone learning Excel and API syntax and figuring out which data tags to use. The challenges of learning this new platform are partly due to the nature of Intrinio: we are building something new, something different, something affordable and accessible. This means fintech developers and financial analysts might not be familiar with what they see.

We take responsibility for teaching our users how to use our platform and it's one of the reasons we provide free chat support with all plans. It's also the reason we will continue to write "how to" guides and will strive to make our platform easier and easier to use. Along with the challenges of Intrinio's data marketplace come a lot of benefits as well - a developer friendly API and redistribution rights even startups can afford. Ready to get started?

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